The Rolex GMT-Master reference 1675, particularly the coveted "Pepsi" variant with its iconic blue and red bezel, holds a special place in the hearts of watch enthusiasts. A symbol of adventure, travel, and enduring style, the 1675 Pepsi represents a golden age of Rolex craftsmanship and design. This article will explore the allure of this vintage timepiece, delving into its history, features, variations, and the current market, all while considering the example advertised at $10,992 + $129 shipping on Chrono24 – a 1971 Rolex GMT-Master Pepsi Blue Red Matte Dial Ghost 1675 Jubilee Steel Watch Box.
A Legacy Forged in Flight:
The GMT-Master's story begins in the late 1950s, born from a collaboration between Rolex and Pan Am. Pilots needed a watch capable of tracking multiple time zones simultaneously, a crucial function for navigating international flights. The result was the reference 6542, the precursor to the iconic 1675. The 1675, introduced in 1959, refined the design and functionality, establishing many features that would define subsequent GMT-Master models. The bi-directional rotating bezel, with its 24-hour graduated markings, allowed pilots to easily track a second time zone. The independent hour hand, adjustable in one-hour increments without affecting the minute and second hands, further enhanced its practicality.
The "Pepsi" bezel, with its alternating sections of blue and red, became a particularly popular variant, its vibrant colors instantly recognizable and embodying the spirit of global travel. The contrasting colors not only enhanced legibility but also added a touch of flair, solidifying its place as a design classic. The 1675 Pepsi, therefore, became more than just a tool; it became a statement piece, a symbol of a bygone era of glamorous air travel and sophisticated adventure.
The 1971 Rolex GMT-Master 1675 Pepsi: A Closer Look
The Chrono24 listing highlights a 1971 example, a significant detail. This places it within the production run of the 1675, which lasted until 1980. The description mentions a "matte dial" and "Ghost" characteristics. The "Ghost" moniker refers to the subtle fading or ghosting of the printed indices and text on the dial, a common characteristic of vintage Rolex watches due to the aging of the luminous material. This often adds to the watch's charm and desirability among collectors. The Jubilee bracelet, a five-piece link bracelet, was a popular choice for the 1675, further enhancing its elegance and comfort. The price point of $10,992 (plus shipping) reflects the high demand for well-preserved examples of this specific reference.
This price aligns with the current market value for a 1675 Pepsi in good condition, particularly considering its age and the desirable features mentioned. The condition of the watch, the presence of the original box, and the overall authenticity verified by Chrono24's certification all contribute to its value. The price, while substantial, is indicative of the appreciation these vintage pieces have experienced, turning them into valuable assets as well as cherished timepieces.
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